The Roaring '20s
A New Society
The Second Industrial Revolution
Henry Ford introduces the assembly line, and productivity and production soar
Much more manufacturing devoted to labor saving consumer goods
New technologies, particularly electrical devices, a key part of industrial expansion
The most obvious example is the rapid expansion of the automobile industry
Consumerism
A new affluence, particularly within the middle and upper class, means more American have disposable income
This enables them to buy more consumer goods, which causes industry and national wealth to grow, which creates more affluence...
Electricity and labor saving devices creates huge market for radios, vacuums, dishwashers, refrigerators, etc.
Advertisers and marketing focuses on getting consumers to junk last year's model for the next new thing
However, the salaries of working class Americans grew much slower, and many were left out of the new consumer culture
A New Urban Culture
A quick-paced, frenzied urban culture develops
Mass entertainment booms, as people throng to the movies, baseball games, and boxing matches
Charles Lindbergh, first man to fly across the Atlantic solo (1927), becomes the first modern mega celebrity
An obsession with bizarre crazes develops - flagpole sitting, dance marathons, goldfish swallowing, etc.
Victorian prudishness begins to fade in the face of a mini-sexual revolution, symbolized by the flapper
Families get smaller as birth control becomes more common
More married women enter the workforce
Divorce rates, still small, double
An Artistic Explosion
In the first era of radio and records, jazz gains popularity across America and the world
A new generation of writers, like Hemmingway and Fitzgerald, demonstrate growing maturity of American literature
Harlem Renaissance writers, like McKay and Hughes, promoted Black culture and criticized America's racist society
The writers all shared a common criticism of modern society - too materialistic, too impersonal
Critiques of the new society
Many found post-war America to be dangerous and frightening, sough to stop it, slow it down, reform it
Marcus Garvey
While most critics of the new society were rural white conservatives, Garvey represented an African-American critique
Garvey, born in Jamaica, was a Black nationalist who believed Blacks must take hold of their own economic destiny
Founded United Negro Improvement Association in 1916
Founded Black Star Line, 1919, a steamship line, to increase bonds with Africa, demonstrate Black economic power and competency
Many people enthusiastically joined the UNIA and invested in the BSL, though his separatist notions disturbed many Black leaders
The failure of BSL led to Garvey's arrest and imprisonment on fraud charges and ultimate deportation
The Red Menace
A reaction in 1919 against immigrants, Communists, and the Russian Revolution
A number of strikes and bombings in 1919 led to the deportation of numerous suspected Communists
But government actions became so extreme that most people came to reject them, and the panic faded
Prohibition (the "noble experiment") and the Law of Unintended Consequences
Prohibition had been pushed by both progressives and religious conservatives who wanted to battle sin and social problems
Authorized by the 18th Amendment (1918), put into effect by the Volstead Act (1920)
But while drinking did decline, Prohibition created more problems than it solved
Widespread flouting of the law, especially by urban middle class and elites
Rise of organized crime, with extensive violence
Corruption of police and judges
A general rise in contempt for government and law enforcement
Finally overturned in 1933
The Anti-Immigrant backlash
Fearful of a flood of European refugees after World War I, Congress began to enact anti-immigrant laws
Also fueled by fear of Jews, Communists, Catholics - as well as because of distaste for southern and eastern Europeans
National Origins Quota Act, 1924
Established specific quotas of allowed immigrants for each country
Mostly favored Northern Europe
Banned Asian immigration
But left open the door for Mexican immigration, which began to increase
Not overturned until 1960s
The Rebirth of the Klu Klux Klan
The Klan, which had faded away after Reconstruction, was re-founded in 1915
Now not just a racist group - also anti-Jew, anti-Catholic, anti-immigrant
Against anyone not white, Protestant, native born, and preferably Northern European
Grew to five million in mid-1920s, controlled the state legislatures of Texas, Oregon, Indiana, and Oklahoma
A group for all those who felt frightened by the changing society and the growing importance of new ethnic groups
Helped along by popularity of D.W. Griffith's Birth of a Nation (1915)
First feature length Hollywood film
Depicted a very racist interpretation of Reconstruction
Klan presented as the heroes saving white civilization from the onslaught of freed slaves
Collapsed quickly after a series of sex and financial scandals in 1925
The Growth of Fundamentalism
As urban change and the growth of the Jewish and Catholic population challenged traditional American Protestantism, fundamentalism grew
The fastest growth was in the most conservative groups - Church of Christ, Jehovah's Witnesses, Pentecostals
Modern technology made possible the growth of the megachurch and the radio preacher
The Scopes Trial - 1925
Fundamentalists saw evolution as one of the worst symptoms and causes of changing values and social structures
John Scopes deliberately broke Tennessee law against teaching evolution to create a test case
The trial pitted two of the greatest lawyers of the day - William Jennings Bryan (for TN) and Clarence Darrow (for Scopes)
Darrow made Bryan look foolish, and Sopes was let off with a token fine
While some saw it as a defeat for fundamentalists, they saw as a sign of their need to fight social change even harder
The Collapse of the Bull Market
Bull Market - The 1920s saw a steady surge in the value of stocks, with total values almost tripling across the decade
Fundamental Problems in the Market and the Economy
An oversaturation in the market in durable goods (cars, washing machines, etc.) led to a decrease in consumer spending
Much of the growth of the Stock Market was based on speculation, not real values
Increasingly, those with money to invest put it into the market
This led to a steady rise in stock prices, which encourage ever more investing
Because people believed the steady rise would continue, they were willing to borrow to buy stock
Many banks and corporations loaned out large amounts of money to purchase stocks
By 1929, consumer debt had reached new highs, and spending dropped dramatically
The Crash
By late October, 1929, a number of important investors had begun to pull out of the market, seeing it as increasingly shaky
October 24, 1929 - Panic selling ensued after several days of decline. Investors lost $10 billion in one day.
Within a month, the market ha fallen by 50%
The decline continued more slowly after that, and did not bottom out until 1933